Chowdeck Black Friday sales have set a new benchmark for Nigeria’s food delivery sector, with the company recording N1.4 million in orders during its four-day sales event. The numbers, pulled from the company’s live dashboard, highlight how far Black Friday has evolved in Nigeria and how deeply it has penetrated service categories beyond traditional retail.
From Friday, November 28, to Monday, December 1, Chowdeck rolled out one of its most aggressive discount campaigns yet. What followed was a surge in demand across Lagos, Abuja, Ibadan, and other operating cities as users raced to claim discounted meals, free delivery vouchers, and city-wide flash drops.
Black Friday in Nigeria: A New Kind of Consumption
Black Friday was not always a Nigerian retail staple. Prior to Jumia’s nationwide sales push in 2012, the concept was largely unknown locally. But a decade later, Black Friday has become one of the country’s most anticipated online events, spanning fashion, electronics, travel, entertainment, and now, food delivery.
Chowdeck’s performance this year reinforces just how deeply the holiday has woven itself into Nigeria’s digital economy. While retail giants still dominate in volume, service platforms are now claiming a growing share of consumer spending during the Black Friday rush.
Why Chowdeck’s Black Friday Sales Matter
For Chowdeck, hitting nearly $1 million in Black Friday sales is more than a holiday win. It signals the rising importance of convenience-driven consumption and the growing trust in on-demand platforms.
1. Food delivery has become a national Black Friday category
Not long ago, Black Friday was about TVs, phones, and fashion. Now, Nigerians are hunting for deals on meals, groceries, and everyday essentials. Chowdeck’s data suggests that more Nigerians are willing to spend on convenience when incentives are strong.
2. Discounts and vouchers are shaping consumer behaviour
Chowdeck strategically combined free delivery vouchers, restaurant discounts, and flash price drops. This cocktail of incentives created urgency and kept users ordering multiple times throughout the four-day event.
3. Multi-city execution shows national scale
Chowdeck is no longer just a Lagos operation. Black Friday sales spiked across Abuja, Ibadan, and other growing markets, evidence of its deepening national footprint.
A big question for Chowdeck will be how many first-time Black Friday users return at full price. The ability to retain this surge of customers will determine the long-term impact of the milestone.
A Big Win for Nigeria’s On-Demand Economy
Chowdeck’s Black Friday sales show that Nigeria’s digital economy is shifting. Consumers want convenience, speed, affordability, and clear incentives. And when these elements align, they spend, big.
What started as a retail holiday has now become a nationwide moment that touches everything from groceries to transportation to entertainment. This year, food delivery took centre stage, and Chowdeck