Startups

The Tasck Agency: MI Abaga’s New Play: Building Bridges Between Creatives and Brands.

Martha Odutola6 months Ago1 Mins read134

Written by Martha Odutola

In Nigeria’s vibrant creative economy, talent is everywhere, but opportunities often aren’t. Many young designers, videographers, writers, and musicians struggle to get noticed by the right clients, while brands often find it difficult to identify and work with the best creatives for their projects.

Jude Abaga, popularly known as MI Abaga, knows this problem firsthand. As one of Africa’s most respected rappers and creative minds, MI has spent years navigating the intersection of music, branding, and storytelling. But beyond making music, he’s now focused on building solutions.

Through The Tasck Agency, MI is working to close the gap between creatives and opportunities. The agency isn’t just another platform, It’s designed as a connection hub, where top creatives can showcase their work and brands can find talent that aligns with their vision.

In a recent conversation, MI shared how one app transformed his creative process. But for him, tools alone aren’t enough. What the industry really needs is systems that make it easier for creative talent to be discovered, managed, and matched with the right opportunities.

That’s exactly what Tasck is building. By combining music, tech, and vision, the platform aims to give Nigeria’s booming creative industry the one thing it has long lacked: structure.

For young creatives, this could mean less time chasing gigs and more time doing what they love. For brands, it means access to a curated pool of creative talent that can help bring campaigns to life. And for the industry as a whole, it’s a chance to build a more sustainable ecosystem where creativity is not just celebrated but also rewarded.

As MI puts it, the future of the creative economy won’t just be about who has the loudest voice but who builds the bridges that connect talent to opportunity.